Types of adverting depending platform available: 9 types
1) PPC/Contextual:
Pay Per Clicks Advertisement is most effective to generate quick leads and sales. Unlike another marketing medium, you don't have to wait for weeks or month to see the result. Secondly, you have full control of your PPC advertisement like budget, audience and you can decide how much you want to spend and who should see your ads. You also get 100% accurate reports on your spends and ROI. PPC Banner and remarketing ads help in branding and generating leads & sales at low cost.
2) Contextual Advertising?
Contextual advertising is advertising on a website that is relevant to the page’s content. In traditional contextual advertising, automated systems display ads related to the content of your site based on keyword targeting.
One of the more well-known examples of contextual advertising is Google AdSense. Google robots automatically serve ads that relevant to your users. For example, if you run a movie review blog, AdSense might serve contextual ads to buy movie tickets or sign up for a movie streaming service. The ads are selected from the inventory of advertisers who register through AdWords.
Some more examples of contextual advertising include:
- In-game contextual advertising: Sony’s Wipeout HD was one of the first games to contain contextual advertising before loading.
- In-video contextual advertising: An example of this type of contextual advertising would be a YouTube ad for shampoo shown before a video tutorial on how to cut your own hair.
- Native advertising is a form of contextual advertising, where sponsored ads are designed to look like the native content on a website. (This is sometimes seen as a deceptive advertising practice.)
- Behavioral advertising is expected to become the next frontier of contextual advertising. Behavioral advertising is designed to target the user based on their behavior rather than just the user’s stated preferences.
Google Adwords
Bing/Yahoo
Miva
7Search
LookSmart
AdKnowledge
Affinity
Marchex
AdMarketplace
FindItQuick
Bing/Yahoo
Miva
7Search
LookSmart
AdKnowledge
Affinity
Marchex
AdMarketplace
FindItQuick
3) Media Networks:
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sell to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Doubleclick
Advertising.com
Microsoft Ad Network
Tribal Fusion
EngageBDR
Rubicon Project
FOX Networks
Casale Media
Right media (Yahoo)
CPXinteractive
ValueClick
Interclick
Burst Media
Matomy Media
AdJuggler
AdFunky
PremiumAccess.com
Xtend Media
ReduxMedia
BannerConnect
Glam Media
Vibrant Media
Tremor Media
Traffic Marketplace
Specific Media
Undertone.com
Tatto Media
MediaWhiz
Z5x.net
Dsnrmg.com
Collective.com
Adconian
Pubmatic
Technoratimedia
Doubleclick
Advertising.com
Microsoft Ad Network
Tribal Fusion
EngageBDR
Rubicon Project
FOX Networks
Casale Media
Right media (Yahoo)
CPXinteractive
ValueClick
Interclick
Burst Media
Matomy Media
AdJuggler
AdFunky
PremiumAccess.com
Xtend Media
ReduxMedia
BannerConnect
Glam Media
Vibrant Media
Tremor Media
Traffic Marketplace
Specific Media
Undertone.com
Tatto Media
MediaWhiz
Z5x.net
Dsnrmg.com
Collective.com
Adconian
Pubmatic
Technoratimedia
4) Social Networks:
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
Social network advertising is not necessarily the same as social media targeting. Social media targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social media targeting refers to the process of matching social network users to target groups that have been specified by the advertiser.
Facebook Ads
My Ads
POF Ads
Reddit Ads
LinkedIn Ads
My Ads
POF Ads
Reddit Ads
LinkedIn Ads
5) In-Text Advertising:
In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
Infolinks
50onRed
InLinks
Admanage
Kontera
AdMedia
Snap LinkAds
Linkworth
Infolinks
50onRed
InLinks
Admanage
Kontera
AdMedia
Snap LinkAds
Linkworth
6) Mobile Ad Networks:
Mobile devices have taken over the world in the last decade; with the number of users accessing internet having surpassed PC users long ago.
The ad tech industry responded to this change be launching multiple mobile-specific ad networks; finding a reliable network, however, can be challenging.
Admob
MobClix
Jumptap
Admoda
Millenial Media
GreyStripe
Inmobi
Mobclix
BuzzCity
Adfonic
Mobixell
MobClix
Jumptap
Admoda
Millenial Media
GreyStripe
Inmobi
Mobclix
BuzzCity
Adfonic
Mobixell
7) PPV/CPV:
Drive the right traffic to you
Get your business in front of the audiences who matter most – and drive them to your website or landing pages.
Generate quality leads
Fine tune your targeting options to reach just the right people and drive high-quality leads.
Pay per click or per impression
Set your own budget and control costs with pay per click (PPC) or cost per impression (CPM) pricing options.
Traffic Vance
Lead Impact
AdOnNetwork
MediaTraffic
Direct CPV
Clicksor
Adoori
Findology
Lead Impact
AdOnNetwork
MediaTraffic
Direct CPV
Clicksor
Adoori
Findology
8) Retargeting:
What is ReTargeting and How Does it Work?
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
How Does ReTargeting Work?
Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web.
Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.
AdBuyer
Retargeter
FetchBack
MyThings
Criteo.com
Retargeter
FetchBack
MyThings
Criteo.com
9) Category (Gaming):
This category is for the various forms of leisure entertainment that involve table games, video games, gambling, and many other such activities. This category is primarily for subcategories that deal with broad subjects in the various forms of gaming.
Mochi Media
CPMStar
Intergi
NeoEdge.com
Ad4Game
Ad2Games
Axifer
Game Advertising
Ad Networks
AdBlade
Advertising.com
AdSonar
Pulse360
Sitescout.com
AdReady
Yabuka
AdToll.com
CBS Interactive
AdBuyer
Advertise.com
Traffiq.com
XA.net
OpenX Ad Marketplace
Contextweb
AdSide
Adbrite
AdEngage
ZedoAdNetwork.com
TrafficTaxi.net
AdPerium
BuyAds.com
BlogAds
RealTechNetwork
Chitika
Adroll
Internations
Reseau Select
Canoe Klix
Adconian
Hola Networks
Hi Media
Ad2OneGroup
Pamoja Media
SHE Network
Smowtion
Traffic Synergy
Adbid.se
UTarget.co
Unanimis
Mirago
HarrenMedia
Filiado
ExoClick
Aim4Media
Adverline
Accelerator Media
Specific Media
Global Interactive
Adtegrity
CPMStar
Intergi
NeoEdge.com
Ad4Game
Ad2Games
Axifer
Game Advertising
Ad Networks
AdBlade
Advertising.com
AdSonar
Pulse360
Sitescout.com
AdReady
Yabuka
AdToll.com
CBS Interactive
AdBuyer
Advertise.com
Traffiq.com
XA.net
OpenX Ad Marketplace
Contextweb
AdSide
Adbrite
AdEngage
ZedoAdNetwork.com
TrafficTaxi.net
AdPerium
BuyAds.com
BlogAds
RealTechNetwork
Chitika
Adroll
Internations
Reseau Select
Canoe Klix
Adconian
Hola Networks
Hi Media
Ad2OneGroup
Pamoja Media
SHE Network
Smowtion
Traffic Synergy
Adbid.se
UTarget.co
Unanimis
Mirago
HarrenMedia
Filiado
ExoClick
Aim4Media
Adverline
Accelerator Media
Specific Media
Global Interactive
Adtegrity
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